Selected for Outstanding Leadership, Vision and Unique Role in Driving Channel Growth and Innovation
ATLANTA – May 15, 2017 – Veristor®, an advanced IT solutions provider specializing in virtual infrastructure and enterprise private, public and hybrid cloud services and solutions today announced that CRN®, a brand of The Channel Company, has named Veristor’s Vice President of Marketing Jessica Garrett to its list of 2017 Power 30 Solution Providers, an elite subset of its prestigious annual Women of the Channel list.
CRN’s editorial team selects Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the channel. The Power 30 Solution Providers belong to an exclusive group drawn from this larger list: women leaders in solution provider organizations whose vision and influence are key drivers of their companies’ success and help move the entire IT channel forward.
Since joining Veristor, Garrett has been responsible for standing up and amplifying sophisticated lead generation tactics and strategies for marketing that works to tell a story customers relate to, furthering engagement and action. By making its marketing stories visible throughout every digital distribution channel, and being smart about research, execution and strategy, Veristor tells the right stories, at the right time, to the right people. This has translated into powerful ROI for the solution provider’s vendor partners.
“These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future,” said Robert Faletra, CEO of The Channel Company. “They are creating and elevating channel partner programs, developing fresh go-to-market strategies, strengthening the channel’s network of partnerships and building creative new IT solutions, among many other contributions. We congratulate all the 2017 Women of the Channel on their stellar accomplishments and look forward to their future success.”
“At Veristor, we’re rapidly transitioning to a more modern market approach which uses an active digital strategy to nurture leads forward,” said Garrett. “As we progress into the future we’ll be tying our results directly to the program elements that deliver them so that our vendor partners can see the real and tangible value of our programs. It’s an honor to be recognized by CRN for these accomplishments.”
The 2017 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.
@TheChannelCo names @Veristor @jessgmarketing to @CRN 2017 Women of the Channel list #WOTC17 www.CRN.com/wotc.
At Veristor®, we design, implement and manage IT solutions that fuel business productivity. As an end-to-end solutions provider, Veristor specializes in enterprise data storage, virtual infrastructure, public, private and hybrid cloud services, migration, and technology financing. Headquartered in Atlanta, Veristor delivers solutions nationwide to enterprise and mid-market companies in all industries including financial services, manufacturing, healthcare, education and federal, state and local government. To learn how Veristor can help you achieve an IT infrastructure that accelerates business growth, improves efficiencies and reduces costs, visit: http://veristor.com.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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